About Us


Founded in 2020 with a vision of rebirth for avant-garde exotic skin luxury goods, by incorporating quality with sustainability.

Creative director and designer Carolina Monroy Rosso has brought the “renaissance” of exotic-skin fashion by combining luxury, quality, creativity, and ethics. Focusing on the spirit of natural beauty with standards of excellence.
Rosso incorporates the best of the designer's background. The natural and exotic qualities of the tropics in Bolivia, the artistic quality of Italy, the classic elegance of Paris, diversity of London, daringness of Miami, and fantasy of Prague. This brand is a global fashion house that targets all those who value quality and exclusivity, merged with a deeper sense of purpose - rendering help and protection to the Amazon and the native tribes within it. 

The crocodile skin procured for the creation of all goods comes from the Amazon rainforest and is sourced and bought from the native tribes, original to this region. These indigenous groups have had their habitat threatened by numerous and worsening rainforest fires, the constant threat of expansive urbanization, and the constant spread of the agro-industry.

In order to strengthen their standing in their natural habitat - the Amazonian jungle - and to reduce the illegal hunt of species native to this region, an official program was launched by the Bolivian government in conjunction with various national and international organizations. 
This program restricts the amount of crocodiles that can be hunted per year, and allows the native tribes to sell the skins of the crocodiles they hunt for nourishment, to specific and certified institutional buyers.

Consequently, each item purchased from our brand contributes to a greater cause as it makes an impact on the preservation of the Amazon, and on the lives of the native indigenous people within it. 

Founded not only to provide luxury goods of pristine quality and aesthetics, but also with the fundamental basis of serving a greater purpose. 

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Mission: 
To provide ethically sourced exotic skin luxury goods, advancing the boundaries of high fashion in conjunction with the protection of the Amazonian jungle and the native tribes within it.
 
Vision:
Rosso is reinventing exotic skin luxury goods by providing an ethically sourced alternative. We envision to grow as an internationally recognized brand that brings forth a new conception of exotic skin goods by providing ethically and sustainably procured crocodile skin luxury products, each of which provides a piece of support to native Amazonian tribes. 

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The inspiration for the iconic “début” collection arises from Leonardo Da Vinci’s “L’uomo Vitruviano”, the pyramids of Gyza, “La Pyramide du Louvre”, and renaissance works of art. Marked by geometric forms, symmetry, straight and curved lines from the combination of patterns between the authentic crocodile skin, the perfect hand stitching and the unique shapes of the items, this initial collection is crafted to depict the very essence of fine art.

The special features of our brand are centered around the essence of "ROSSO". Our customers will always enjoy a red calfskin interior in each of our bags, showing the trademark of our brand, established by the meaning of our name - "Rosso", red in Italian. 
 
The hardware pieces in our collection bring out detailing, shine and adorn the items exquisitely. These pieces are procured from Italy to assure the finest quality, durability, and aesthetics.

The authentic crocodile skin utilized is sourced from native tribes of the Amazon jungle through an official government program that allows the tribes to sell the crocodiles they hunt for nourishment, helping them sustain themselves and remain in their natural habitat. The program in question only allows for the hunt of a specific number of crocodiles per year, reducing the amount of crocodiles hunted, trying to eliminate illegal trade, and allowing for a sustainable way to support the native communities that benefit from these sales.

This not only helps the people of these numerous indigenous tribes to remain in their natural habitat, yet it also helps the Amazon rainforest to maintain its original state by discouraging invasion and destruction of the jungle where these native tribes reside. Furthermore, this program has been reinforced by national and international organizations. Among these: "The Bolivian Ministry of the Environment & Water", "The Confederation of Indigenous People of Bolivia", "The Indigenous Council of the People of Tacana", "The Wildlife Conservation Society", and various industry leaders.